Bose is back with an upgraded version of its popular QuietComfort Ultra wireless earbuds — and the changes go beyond just sound. The new QuietComfort Ultra 2nd Gen earbuds are designed to make noise canceling feel smoother, clearer, and even more personal. Whether you’re in a noisy café or walking near traffic, these earbuds aim to block the noise without blocking out your world.
Bose QuietComfort Ultra 2 Highlights
These aren’t just a refresh. The new QuietComfort Ultra 2nd Gen wireless earbuds now come with enhanced adaptive ANC (active noise cancellation). What’s special about it? It’s much better at adjusting in real time when sudden noises pop up — like a siren passing by or someone dropping a tray of dishes nearby.
Instead of cutting off everything sharply, the updated AI-powered ANC now reacts more gently. So, you can still enjoy your music or podcast without it feeling interrupted every time the sound around you changes.
That’s not all — the QuietComfort Ultra (2nd Gen) also brings:
- Personalized sound and ANC, based on the shape of your ears
- A smarter awareness mode, which lets in ambient sounds more naturally
- New wax guard for easier cleaning
- Option to turn off touch controls to avoid accidental taps
- Wireless charging support for the case
- Same long-lasting battery life: up to 24 hours with the case
These thoughtful tweaks show Bose is focusing on real-life problems — like earbuds getting dirty, controls getting triggered in your pocket, or noise-canceling being too aggressive when it doesn’t need to be.
Colors, Launch & Price
The new QuietComfort Ultra earbuds will launch later this summer through Bose’s official website and major retailers. You’ll be able to choose from three colors:
- Black
- White Smoke
- Deep Plum
Price:
- $299 USD (No change from the previous model)
So far, only U.S. pricing has been confirmed.
Bose QuietComfort Ultra 2nd Gen Specs
| Feature | Details |
|---|---|
| Active Noise Cancellation | Adaptive AI-based ANC with smoother transitions |
| Audio Personalization | Based on ear shape using Bose calibration tech |
| Battery Life | Up to 24 hours with case |
| Charging | Wired + Wireless charging supported |
| Touch Controls | Capacitive, now optional |
| Extra Features | New wax guard, improved call clarity |
| Colors | Black, White Smoke, Deep Plum |
| Price | $299 USD |
| Launch Date | Summer 2025 (Exact date TBD) |
SoundLink Micro 2nd Gen: Double the Battery, New USB-C Port
Alongside the new earbuds, Bose also refreshed its SoundLink Micro Bluetooth speaker. The second-gen model comes with a huge battery boost — from 6 hours to 12 hours of playtime. It also swaps out the old micro-USB for a more modern USB-C port, and offers sharper sound at high volumes.
This one’s great for biking, hiking, or just relaxing outside — it’s small, tough, and portable.
- Price: $129 USD
- Colors: Black and Blue Dusk
- Launch: Later this summer
Say Hello to SoundLink Plus — A New Premium Bluetooth Speaker
Bose also unveiled a brand-new speaker: the SoundLink Plus. This one is bigger, louder, and more premium — built for people who want strong bass and rich sound in a speaker they can take anywhere.
Here’s what stands out:
- Subwoofer + tweeter + 4 passive radiators for full, detailed sound
- Up to 20 hours of battery life
- IP67 water and dust resistance — it’s waterproof and floats
- Comes in Black, Blue Dusk, and Citrus Yellow (preorders for yellow begin June 18)
- Price: $269 USD
- Launch Date: June 26, 2025
This could be a strong pick for pool parties or beach days — it’s made to handle real-world fun and accidents.
Final Thoughts
Bose’s 2025 lineup shows how the company is fine-tuning its gear to fit real users better — not just adding specs for the sake of it. The new QuietComfort Ultra earbuds with smarter adaptive ANC, the longer-lasting SoundLink Micro, and the brand-new SoundLink Plus speaker all focus on better sound, smarter controls, and ease of use.
If you’ve been waiting to upgrade your earbuds or Bluetooth speaker this summer, these releases are worth keeping an eye on.
