Samsung’s newest twist in its flagship lineup, the Galaxy S25 Edge, is off to a slower start than the company hoped. According to insider reports shared, sales for the Edge model have fallen short of expectations — so much so that Samsung has reportedly lowered its production targets.
Why Galaxy S25 Edge Isn’t Selling Like Samsung Hoped
The Galaxy S25 Edge was designed to offer a slimmer, lighter version of Samsung’s premium Galaxy S line. It’s not quite the Ultra and not quite the standard model — it lands somewhere in the middle. Think of it as an attempt to blend power with a more compact, stylish design.
The idea made sense: people want top-tier specs, but not always in a massive phone. Unfortunately, early feedback from buyers hasn’t been strong enough to support Samsung’s sales hopes — especially during the first few weeks after its late May launch.
Sales Not Meeting Expectations
Insiders told The Elec, a reliable Korean tech outlet, that the S25 Edge has underperformed compared to other S25 models. The first three months are typically key for any new phone, but this one isn’t hitting the numbers Samsung had forecasted. As a result, production is being scaled back to avoid oversupply.
Was It Meant to Replace the Plus Model?
That’s right, and this part is especially worth noting. For years, the Plus model in the Galaxy S series has been the weakest seller. Samsung likely hoped the Edge would be a better middle option between the standard and Ultra models.
But based on early sales, it looks like the Edge hasn’t hit that sweet spot — at least not yet. Whether Samsung will give it another chance next year in the Galaxy S26 series, or go back to the drawing board, is still unknown.
Samsung Is Now Focusing on Foldables
While the S25 Edge might be struggling, Samsung is putting a lot more effort into its foldable lineup, especially in the U.S. market.
According to The Elec, Samsung has increased its June production for Galaxy Z Fold7 and Flip7 units in the U.S. from 400,000 to 600,000. The reason? Upcoming tariffs could raise the price of phones imported later. By making more now, Samsung can stock up ahead of time and keep costs down for buyers.
This decision means fewer foldables will be made for the rest of the world — at least for this month. Production for global markets will catch up starting in July.
Here’s a quick breakdown of the current foldable production plan:
| Region | June Production Plan |
|---|---|
| United States | 600,000 units |
| Global | Reduced for June |
| Fold7 share | 630,000 units total (planned across cycle) |
What’s Next for the S25 Line?
Samsung will be watching closely to decide what happens with the Edge model in the future. The company took a bold step by replacing the Plus with something fresh, but early results suggest it may not have hit the mark. Still, one weak start doesn’t always mean the end — there’s room to refine and try again.
In the meantime, expect Samsung’s foldables to take center stage at the upcoming Unpacked event in July 2025, where we’ll officially see the Galaxy Z Fold7 and Z Flip7.
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